Murad has launched Targeted Wrinkle Corrector, an instant fix to reduce wrinkle intensity.

The targeted formula works in three ways: it fills lines on contact, helps skin bounce back quickly from expression lines, and boosts hydration to help skin resist future wrinkles.

The powerful formula contains Acetyl Hexapeptide-8 to help boost skin’s elasticity so it bounces back from lines triggered by repeated facial expressions. It also helps prevent the formation of future wrinkles.

Meanwhile, bioavailable hyaluronic acid intensely hydrates skin to plump, smooth and reduce wrinkle intensity instantly.

Finally, plant-derived squalene prevents moisture loss to help stop future wrinkles form forming.

In a clinical study, 100% of users showed an immediate visible improvement in wrinkles, while 96% saw a smoother texture on areas it was applied to. After four weeks, 88% agreed facial expression lines looked smoother.

The Targeted Wrinkle Corrector can be applied anywhere wrinkles commonly appear: between the eyebrows and on forehead lines, crow’s feet/orbital bone, sides of the mouth and top of the mouth. RRP £70.