Fifty Shades of Grey star Jamie Dornan, together with Birgit Kos, are new ambassadors for Boss fragrances and will feature in a new advertising campaign.

The company says that Dornan is the perfect fit when it comes to embodying the sophistication and confidence of the scents, as well as the aura of mystery and magnetism for which he is known.

“For me, Boss represents sophistication, masculinity and elegance. That‘s why I’m thrilled to be joining the BOSS family as the new fragrance ambassador," Dornan commented.

The Northern Irish actor will star in several high-profile projects this autumn including Otto Bathurst’s “Robin Hood: Origins,” Sacha Gervasi’s HBO movie “My Dinner with Herve” and Matthew Heineman’s film “A Private War.”