Fifteen new UK-based beauty brands have been recognised by the animal rights movement, People for the Ethical Treatment of Animals (PETA). 

Elisa Allen, PETA director, commented: “As awareness of and demand for cruelty-free and vegan products increase, more and more companies are signing the PETA US cruelty-free pledge and creating vegan product lines – and conscientious consumers can ensure that they're choosing kindness over cruelty by looking for brands and items with the Beauty Without Bunnies "Cruelty-Free and Vegan" logo.”

The following have now been added to PETA's Beauty Without Bunnies list:

• Here We Flo Ltd
• OhMyGlitter
• BrushBox
• The Model Handmade
• Coco & Eve
• Ink and Ocean Botanicals
• LS Apothecary
• Shea Bliss
• BadGal Lash
• TOTM
• Umberto Giannini Haircare
• LivOliv Cosmetics
• Making Makeup
• Prima Makeup
• My.Haircare