Make-up brand MMUK MAN has announced plans to open the first make-up store for men in the country. Making high street history, the shop is set to open in Brighton in early 2018. The announcement comes shortly after online retailer ASOS made 12 of MMUK’s products available on its website, ranging from concealer and brow gel to ‘manscara’. The store will have a contemporaryv urban feel to it, similar to that of men’s grooming retailer BEAST, and will feature make-up booths where gentlemen can be shown how to apply different products and identify their ideal shades by MMUK makeup artists. Company spokesperson Lucy Atkinson says: “Opening our first bricks-and-mortar store is a symbol of how modern day men are fine tuning their grooming needs and are no longer worried about the perceived taboo surrounding them wearing make-up. This major development is indicative of how the landscape of beauty is rapidly evolving.”