Per-Scent has agreed a long-term, worldwide license to create a beauty range for global fashion brand Missguided.
Per-Scent, which offers manufacturing, wholesale distribution and retail solutions, first forged a partnership with Missguided in 2017 and has already developed a range of fragrances and body mists for the fashion brand, including the bestselling Babe Power.
The Missguided beauty range will be targeted at young women seeking high quality, innovative cosmetics at an accessible price.
Per-Scent CEO Vipul Vadera says: “We are thrilled to complete this license and continue our successful partnership with the Missguided brand. We are looking forward to this new phase of development and growth for Missguided beauty and will share further details in the very near future.”