Fragrance and beauty distributor and creator Per-Scent has launched Missguided Beauty.

The vegan-friendly and cruelty-free make-up line is launching with 148 skus, including the Meet Your Macth Demi-Matte Foundation in an impressive 25 shades.

The collection also includes essential brow products, mascara and long-lasting lip colours in both matte and high-shine finishes. 

Catering to beauty trend seekers, other products available include Frecks Appeal Freckle Pen, Multi-uSe Dew Gloss and Hi-Lit Liquid Highlighter.

Missguided Beauty has already launched on the frashion bradn;s international channels and will available at superdrug.com from 27th January, before rolling out to Superdrug stores nationwide from March 2021. RRPs start from £6. 

Vipul Vadera, CEO of Per-Scent, says: “We are thrilled to launch Missguided Beauty and to continue to develop our successful partnership with the brand. We are delighted at the early success and look forward to its launch in Superdrug across the UK this Spring.”