Revlon has appointed Michelle Keegan as a “social influencer” for the UK market. As such, Michelle will collaborate with the beauty giant on a number of exciting projects related to its “Choose Love” campaign.

These will include starring in exclusive videos where she talks about her loves and choices, in line with Revlon’s “Love Is On” ethos. Michelle will also help to launch Revlon’s new mascara collection, which is designed to take the difficulty out of choosing mascara, and includes an innovative All-In-One product. The collection will be in store from January 20th.

“Working with Revlon is a real honour,” says Michelle, “and I am so excited to be a part of such a renowned and much loved brand. I have always been a big fan and I can’t wait to share my love for Revlon with my amazing fans and followers. We have a lot of exciting projects planned for 2016, including continuing to spread Revlon’s global message that Love Is On!”

Michelle is about to start filming in South Africa for a lead role in the BBC’s series Our Girl. Previously, she appeared in Coronation Street for six years, before joining BBC drama series Ordinary Lies.
As well as being a popular TV actress, Michelle has a strong and devoted social media following, with more than 2.4 million followers on Instagram and 3.4 million followers on Twitter. She also writes a regular fashion and beauty blog for Hello!.

“Michelle is a great advocate for the brand ethos,” Revlon says, “having chosen love herself and married TV personality Mark Wright.”

www.revlon.com/loveison