Michael Bublé is set to enter the world of beauty with the launch of his very own fragrance.

Working alongside his label, Warner Bros. Records, his management company Bruce Allen Talent and UK-based Fragrance Dynamics, Bublé is currently developing a new women’s scent.

“It’s no secret that I’m a hopeless romantic,” says Bublé. “I wanted to collaborate on creating a fragrance that represents the same sentiments as my music.”

Bublé says he has always loved fine fragrance. “Once I committed to this endeavour,” he adds, “I immersed myself in learning the fascinating process of what it takes to actually create just the right scent along with unique packaging that reflects my taste and imagination of the perfect romantic fragrance. Working with a world-class perfumer coupled with the marketing expertise of my team, we have designed a beautiful fragrance that I feel proud to have my name on.”

Mike Edwards, managing director of Fragrance Dynamics, says: “Michael is the embodiment of romance and passion. He is everything a fragrance is trying to communicate and we’re thrilled he’s partnered with us. A fragrance is a dream in a bottle and we hope to bottle a little bit of Michael in his premium debut line. Together, our goal is to develop an incredibly beautiful fragrance – exceptional in every aspect – that captures as only Michael can, the feeling of love.”

Fragrance Dynamics is a new company whose talented team began their careers in the fragrance industry in 1982 with Le Jardin de Max Factor. More recently, they worked on best-selling fragrances for One Direction and Cristiano Ronaldo.

We’re told the new Michael Bublé fragrance will have a contemporary bottle design and will be deep, sensual and aromatic in tone. Yet-to-be-named, it will launch globally in mid-2016.