Danish model Josephine Skriver is the latest brand ambassador for Maybelline New York.

She joins an impressive lineup of global spokesmodels including Adriana Lima, Gigi Hadid, Herieth Paul, Jourdan Dunn, Cris Urena, I-Hua Wu, Emily DiDonato, and Christy Turlington. In her partnership with the cosmetics brand, Skriver will participate in brand activities on a global scale.

"Being a part of the Maybelline New York family is a dream come true! I have been wearing Maybelline since I was a little girl," said Skriver. "I am honoured to represent not only Maybelline, but all of the girls who are wearing Maybelline, because these young girls are the future. They are powerful and beautiful, and that to me is what Maybelline stands for. I could not be prouder to represent them and make it happen."

"We are beyond thrilled to have Josephine as part of our Maybelline family," said Leonardo Chavez, global brand president, Maybelline New York. "A partnership with Josephine was completely organic because she resonates with our global customer and is a dynamic and fresh addition to our roster of talent. She embodies determination, grit, energy and spirit, while having a true connection to New York and the dream of making it happen in this city."

In addition to her modeling career, Josephine is notable for being an advocate for global LGBTQ rights and is involved with organizations like Family Equality Council and COLAGE as well as to Keep A Child Alive, which focuses on children's fight against HIV. Having been raised by LGBTQ parents, Josephine hopes to inspire children and all future generations of LGBTQ families by sharing her own journey.

Her first campaign for the brand will be for Super Cushion 2-in-1 launching this month.