Max Factor has revealed dynamic actor, philanthropist and producer Priyanka Chopra-Jonas as its new global ambassador and creative collaborator.

Chopra-Jonas joins the make-up brand as the face of major beauty campaigns and product launches throughout 2021 and beyond, starting with the new Facefinity All Day Flawless Airbrush Finish 3in1 Foundation campaign, which will make its UK TV debut on 1st September 2021. 

The new ambassador was very involved in the language used in the campaign, ensuring its authenticity to her voice and her personal experience with the brand and the product. 

As a multi-faceted philanthropist, UNICEF Goodwill Ambassador, and advocate of women around the world, Priyanka Chopra-Jonas is a champion of the empowerment that comes with transformation, driving relevant and purposeful conversations that inspire today’s women..

Stefano Curti, Chief Brands Officer at Coty, says:“Priyanka is the modern embodiment of our diverse Max Factor audience, and a champion of the empowerment that comes with transformation. We couldn’t be more thrilled to partner with her and know we will be able to achieve so many extraordinary things together.”

Chopra-Jonas adds: “Confidence can be someone’s most powerful asset, and it’s important to trust that your beauty products will deliver. From make-up artists to people all over the globe, I know I’m in good company in sharing my excitement for Max Factor’s new product launches and I’m proud to be part of the brand’s next chapter.”