Male make-up brand Warpaint For Men has launched with international fashion retailer, Reiss.

War Paint products, including tinted moisturiser, primer, bronzer, concealer and beard and brow gel, are now available from www.reiss.com as well as in 15 UK outlets, and will launch at three New York stores in the coming weeks.

Reiss is extremely selective in its retail partners and chose War Paint due to the two companies’ shared values and commitment to men’s mental health.

War Paint For Men founder Danny Gray says: “War Paint For Men and Reiss have a lot in common; we both want men to feel good about themselves, inside and out, by boosting their confidence. I know that I can go into a Reiss, or go online, and pick up clothes that will make me feel good, and now War Paint will be able to add to that experience, giving men more options in their appearance.”

Reiss Menswear Director Alex Field adds: “Reiss was interested in the story and benefits of War Paint, particularly the men’s mental health aspect of it. We have been dressing men since 1971 and want to provide the tools to make them feel confident. We are proud to work with Danny and the War Paint brand on helping this cause.”