Mad Beauty is launching its Never to Old range for Disney into Europe, the Middle East, Africa, Israel and Eastern Europe following its success in the UK.
The London-based beauty manufacturer has extended its license with Disney to allow its range of Disney-themed bath, body and beauty products to be sold in EMEA.
Disney’s Samar Selby says: “Mad Beauty have been a pleasure to work with in the UK. They have collaboratively grown our licensed business within the teen and adult consumer segment. They continue to bring fun, creativity and innovation to the category for Disney. We are so excited to be able to expand that now across the globe, where a clear demand for this product also exists.”
Trevor Cash, managing director of Mad Beauty, adds: “Our Never Too Old range for Disney has been a huge success in the UK, with listings in most of the main high street and online retailers and as a result, we are delighted that Disney have recognised that our designs will have a much broader appeal so they extended our contract to include the whole EMEA region.”