Living Proof has launched Color Care, a new hair care range for colour-treated hair powered by a patented new module.
The Color Care system contains the innovative Locking Molecule (CPULA), which forms a hydrophobic layer on the hair that acts like a protective shield to lock in colour, even after rinsing.
The sulphate-free Color Care Shampoo and Conditioner work together to protect hair colour, making it last two times longer than traditional premium hair care products. The formulas seal each hair strand with an invisible colour shield to help lock in colour, while protecting against external aggressors that can cause colour fade, such as UV, hard water and styling damage. Meanwhile, proprietary technology helps hair stay cleaner for longer to reduce the amount of washing needed, further preserving colour.
Meanwhile, the colour-enhancing Whipped Glaze in two unique shades of purple – one for darker tone s and one for lighter tones – boosts vibrancy between colour treatments. It deposits temporary dyes to counteract colour shift instantly increase hair’s vibrancy. RRP £24 each.