Model Lila Moss is fronting a new campaign for Marc Jacobs Beauty which will debut in the UK at Harvey Nichols, the brand’s new exclusive retail partner in the UK and Ireland.

Shot by David Sims, the lead campaign image, sees Moss wear Fineliner Ultra-Skinny Gel Eye Crayon in (grape)vine; one of five brand new, limited-edition colours debuting for spring 2019.

Fineliner is a smooth, waterproof eyeliner with a transformative gel formula which glides on precisely for flawless application, then sets in place for all-day wear.

Daughter of model Kate Moss, Lila joins a band of iconic women such as Jessica Lange, Edie Campbell, Winona Ryder, Aya Jones, Kaia Gerber and Adwoa Aboah, who have previously served as faces of the brand.