World Champion racing driver, Jenson Button, has taken pole position as the first ever male ambassador for Baylis & Harding, the established British beauty and toiletries business.

The company says that Jenson’s appreciation of style and desire to stay fresh by day and immaculate by night means he’s the perfect ambassador to showcase the men’s collections: Signature Men's Black Pepper & Ginseng, Men's Sport Citrus Lime & Mint, Skin Spa Men's and the Fuzzy Duck Men's.

Adrian and Tania Slater, the brother and sister business owners, feel that Jenson’s character is a perfect fit.  As Adrian Slater comments: “Jenson couldn’t be more us. He adores his British details and is also great fun. He loves turning on the style but also knows the value of winding down and relaxing.

"We believe his appointment will further invigorate our men’s grooming collections. This partnership also extends the involvement for Baylis & Harding in motorsport.  It is a personal passion of mine and we are delighted that Jenson is the new face of our men’s toiletry ranges.” 

The Baylis & Harding logo will be across all Jenson’s racing assets, including his car, suit and helmet.

Jenson adds: “For me, Baylis & Harding is an iconic British brand. I love the values of the brand and working with Tania, Adrian and the team has already been brilliant. The men’s range and the overall direction of the brand is really exciting and I am delighted to be a part of the Baylis & Harding family. It’s a relationship I really believe will grow from strength to strength.”