In the driving seat of fragrance

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In the driving seat of fragrance

Luxury fragrance brand Ayesha Ziya is giving the traditional car air freshener its own elegant twist.

The aspirational brand has launched a new collection of branded car air fresheners in partnership with international forecourt retailer, EG Group.

Available in six scents the new car air fresheners are an extension to Ayesha Ziya’s current range of products which now include His and Her fragrances, candles, bakhoor and oud towelettes.

There are six scents to choose from including Berry in Love, Summer Crush, Leather, Vanilla Latte, Signature Oud and After Midnight.  The products will be available from August 24 at over 360 EG Group forecourt network across the UK.

Ayesha Ziya, founder of Ayesha Ziya Ltd, said: “Branded scented car air fresheners are definitely trending at the moment, so it feels like a natural product for us to be launching and a great complement to our existing range.

“Many of our clients spend a lot of time in their cars and it feels like an extension of your home - so why not have a scent to match?

The car air fresheners (RRP £2.99) are shaped like a fragrance bottle and sold as single units. Each product is packed in a sealed package with an attached string to allow the scent to be placed in the vehicle. Each scent is expected to last 28 days and will only be sold in-store.

Salim Hasan, country manager (UK), EG Group expressed: “We are very pleased to partner with Ayesha Ziya to bring another premium retail product to the market.

“As a leading convenience retailer, we are always looking for standout products and this collaboration strengthens our position as a leader of innovation in our industry.”

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