Award-winning English bath, body and home fragrance brand, Grace Cole, has extended distribution into House of Fraser. It is also making its debut in Harvey Nichols Hong Kong and Stockmann stores in Europe.

Tracy Mort MBE, founder and CEO of Grace Cole, commented: "Our strategic focus for 2018 is to build the brand by expanding our footprint on high streets around the world and we’re delighted to be working with such iconic stores that reflect our values for excellence, quality and variety.

"Grace Cole is pure, unapologetic luxury, filled with scented moments of glamour which can be enjoyed every day and not just on special occasions, and we’re thrilled to bring our products to new audiences around the world." 

Key collections that will be available in House of Fraser include Grace Cole’s signature fragrances, Vanilla Blush & Peony and Nectarine Blossom & Grapefruit, with further products to be added later in the year.

Since it was launched just 10 years ago, the multi award-winning Grace Cole has become a favourite in more than 85 countries. Having initially focused on beauty gifting, the Cheshire-based company has developed a stronger brand focus in recent years, creating its signature range across bath & body and most recently, home fragrance, with the launch of candles and diffusers.

The brand recently announced the appointment of Tim Pluess as its commercial director, who previously headed up the Global Travel Retail team at Molton Brown.