Garnier has become the fits major mass-market brand to launch a range of shampoo bars in the UK.
Offering a zero plastic waste alternative to traditional shampoo products, the Garnier Ultimate Blends Shampoo Bars are available in four blends: Revitalising Ginger, Strengthening Honey, Hydrating Coconut and Softening Oat Milk.
Garnier’s scientists spent 18 months evaluating more than 60 formulas to achieve all the care, foaminess and creaminess of a liquid shampoo in the new solid format. The bars are packaged in 100% recyclable FSC certified cardboard, blended with 94% plant-based ingredients and are 97% biodegradable, have 80% less packaging and use 70% less fossil energy for transportation compared to a conventional shampoo bottle.
As a result of the small and concentrated format, one solid Shampoo Bar can last up to two months and can save up to one bottle of water per wash because of the incorporated fast-rinse technology. In a full lifecycle analysis, this accounts for a reduction in environmental impact of 25% versus classic liquid shampoos.
Aurelie Weinling, International Scientific and Sustainability Director at Garnier, says: “We hope product developments such as this will lead to a genuine democratisation of the solid shampoo category in mass market terms. The first formula trials started in July 2019 and we are thrilled to be able to now bring this new range to market today. We believe sustainability needs to be made accessible to all so we can achieve real impact at scale.”
Garnier’s original Ultimate Blends shampoo and conditioner bottles are already 100% recyclable and will be made from 100% recycled plastic by 2021. The L’Oréal-owned brand launched its Green Beauty Initiative alongside a publicly-available sustainability progress report this year as part of the Group’s L’Oréal For the Future sustainability programme, which defines quantifiable targets for 2030 to improve packaging, fight climate change, preserve biodiversity and sustain water management. As part of this, alongside transforming its own products and packaging, L’Oréal has ambitions to influence both consumers and suppliers to reduce their own environmental footprints.
Garnier Ultimate Blends Shampoo Bars are available now at Boots and will be rolled out to other retailers throughout 2021.