Fudge Professional has appointed singer-songwriter Anne-Marie as its latest brand ambassador.

Anne-Marie was the natural choice for Fudge Professional, given her choice to always #FudgetheRules, her natural ability to slay every colour and every style she adorns, as well as her overall attitude to fully embrace and encourage individuality.

In her new role, Anne-Marie will front Fudge Professional’s new #buildyourblonde campaign and In the Chair mini-social series.

Fudge Professioal Global Brand Ambassador Jonathan Andrews says: “For the mini series, we’ve worked closely with Anne-Marie to re-create her iconic red carpet and show stopping styles at home using our Fudge Professional products. Our products make it easy to keep your blondes bold and brassy tones at bay, as well as keeping locks in optimum condition.”

Anne-Marie adds: “This new ambassador role with Fudge makes sense as I love to experiment with my hair styles and try lots of looks out. Fudge products are ideal for mixing up my styles but keeping my iconic blonde tone looking on point. It’s going to be a fun year working the team!”

To watch the new In the Chair with Jonathan Andrew and Anne-Marie, head to @fudgehair on Instagram.