Feelunique has announced the appointment of Sarah Miles as chief executive officer.

Mile joins the online premium beauty retailer from Amazon, where she has spent the last five years running its EU apparel business and launching the Fashion Private Brands business across Europe.

Prior to her role at Amazon, Miles spent 12 years at Diageo in roles including managing director of the Luxury Brands group and managing director, Wines.

Robert Bensoussan, Feelunique chairman, says: “We are absolutely delighted that Sarah is joining the company. She brings with her an immense amount of experience, most recently in eCommerce with a strong customer focus; and prior to that in brands and internationally. These skills will help Feelunique to continue to strengthen its position as Europe’s leading online premium beauty retailer.”

Miles adds: “I am absolutely thrilled to be joining Feelunique, an exciting brand at a very exciting time. It is an honour to join the team who have compiled over 500 leading brands on the site, and world-class content for our customers.”