Eyeko has announced a new campaign fronted by singer, songwriter, TV presenter and footballer, Chelcee Grimes.

 The go-to brand for eyes is championing female empowerment with its new Limitless campaign, which encourages everyone to live life on their own terms and challenge boundaries.    

Chelcee is a Grammy-nominated and Brit Award-winning singer songwriter, with over 1 billion streams on songs she has penned. She has written for the likes of Dua Lipa, Kylie Minogue, Little Mix and more.

 Chelcee currently plays for Merseyrail Ladies FC and has worked with some of the biggest names in football including Rio Ferdinand, Peter Crouch, Jermaine Jenas and Jurgen Klopp.  

Chelcee joins Mads St Clair, tropical marine biologist, underwater photographer and wildlife filmmaker as well as actress, writer, activist and filmmaker Ella Greenwood for the launch of the campaign.

By showcasing these three limitless figures, Eyeko want to challenge boundaries and champion female empowerment. This campaign echoes that there is no limit to who you inspire, no limit to the stories you tell, no limit to the change you can create and no limit to what you can achieve.   

To support the larger Limitless campaign, Eyeko is also launching its first-ever 80% natural origin ingredient Limitless Mascara in Black and Brown. 

This lash-caring mascara is vegan, cruelty-free, and suitable for sensitive eyes.  

It is formulated with acrylates film-former technology which allows it to be washed off easily with warm water without smudging or running during wear. This functional polymer also allows for quick drying speed and a good adhesion on the lashes.

Eyeko Limitless Mascara launches on 30th June 2022, RRP £19.