Estée Lauder has signed Karlie Kloss, model, entrepreneur and philanthropist, as its latest global spokesmodel and brand ambassador.
Kloss joins the current roster of Estée Lauder spokesmodels Carolyn Murphy, Fei Fei Sun, Gabriella Wilde, Hilary Rhoda, Joan Smalls, Kendall Jenner, Misty Copeland and Yang Mi.
Her first campaigns will debut in July 2018 across digital, social, TV, in-store and print to support products including Pure Color Envy Sculpting Lipstick, Double Wear Stay-in-Place Makeup and Revitalizing Supreme+ Global Anti-Aging Cell Power Creme. The campaigns were shot by Josh Olins in Los Angeles and Palm Springs.
Kloss’s production company, Klossy Productions, will also partner with Estée Lauder to create the model's own beauty content to share with over 16 million followers across her social and digital platforms. The first video has just launched and features founder Estée Lauder’s great granddaughter, actress Danielle Lauder. This is the first in a series of videos that will debut on Kloss's YouTube channel, Klossy.
To leverage the model's commitment to educating and building confidence in the next generation of young women, Estée Lauder will also support Kode With Klossy through coding camp scholarships and events. Kode With Klossy is a philanthropic initiative founded by Kloss in 2015 which hosts free, two-week coding summer camps for girls aged 13-18 and fosters a national community focused on furthering career opportunities for girls in tech.