Dendron drives category innovation with Feathrs

Dendron has launched Feathrs, a next-generation, unisex, four-step skincare regime to shower, style, soothe and smooth the intimate area. 

Designed to help maintain the natural pH balance of the intimate skin area and containing a hypoallergenic fragrance to avoid irritation, the Feathrs range contains unique formulations based on naturally-derived ingredients. These include aloe vera, cranberry extracts and witch hazel, known for their soothing and hydrating properties and perfect for reducing redness, irritation and spots.

Feathrs Exfoliation Wash is the first step in the brand’s four step skincare approach; using natural rice grain, it removes dead skin cells, promotes cell renewal and helps reduce the risk of spots and in-grown hairs post-hair removal.

Next, Feathrs Shave Cream is a pH-balanced shave cream enriched with aloe vera and calendula extract to reduce redness and razor bumps.

Feathrs Moisturising Balm is a fast-absorbing balm enriched with aloe vera and cotton oil to protect and nurture skin following hair removal, and reduce the risk of ingrown hairs.

Finally, Feathrs Ingrown Hair Solution uses natural ingredients including witch hazel to help unblock the pores and reduce the recurrence of ingrown hairs.

Commenting on the launch of Feathrs, Katy Holder, Brand Innovation Controller at Dendron, says: “Innovation within the skincare shaving category is vital for future growth for this sector. Consumers are looking for sustainable, smart thinking, next generation products and the new Feathrs range ticks all these boxes. Intimate skincare products are few and far between, so we know the launch of Feathrs will help to refresh and invigorate the skincare hair removal category.”

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