UK-based technology business TRIGENEX has launched DCYPHER, a personalised foundation that is set to disrupt the global beauty market.

Using AI diagnostics and a state-of-the-art manufacturing process to produce a true-to-you formulation in minutes, DCYPHER foundation can be delivered direct to consumers.

TRIGENIX is also offering a white-label version of its ground-breaking technology in order to make a real difference to consumers and drive change across the industry. The technology will work with a retailer or beauty brand’s unique formula while offering millions of shade, coverage and finish combinations, tailoring the product to suit each customer’s individual needs.

DCYPHER was created by husband and wife team, Adam and Claire Triantis. Adam is a biochemist who has previously worked to supply beauty brands with product ingredients. Claire, who has a PhD & MSc in Cognitive Neuroscience, previously worked for Unilever in science-based and category roles.

Adam says: “Our mission is to disrupt the beauty industry by making personalisation the norm and, in turn, revolutionising the retail supply chain. We aim to give the customer exactly what they want, with infinite colours, finishes and formulations. Retailers will no longer need to have large footprints, simplifying their business model and reducing waste while significantly improving the consumer experience.”

For more information visit DCYPHER.me.