BOSS Bottled global fragrance ambassador Daniel Sturridge brought the brand’s latest campaign to life when he demonstrated just how “Success isn’t born. It’s made” with a personal appearance at The Perfume Shop in Liverpool on May 13th.

Inspired by the BOSS man’s drive and ambition to define his own achievements, the campaign champions the idea of success as the culmination of hard work, self-belief, determination to pursue dreams, staying focused and overcoming whatever life throws at you.

The youngest player to win Premier League, FA Cup and Champions League medals, Daniel Sturridge perfectly embodies the dynamism, vitality and drive of the campaign, says P&G, which owns the BOSS fragrances brand.

“Success is about believing in yourself and preparation,” says Daniel. “When you know what you can do, you have everything in your power to push for what you need to do to achieve your goals, which is why I am proud to be part of the ‘Success isn’t born. It’s made’ campaign. You rarely get second chances in life, and I hope my personal story will inspire others to make the most of every opportunity that comes their way.”

The campaign is being carried through all HUGO BOSS social channels with #SuccessIsMade.