Cosmopolitan breaks into tanning market

Leading global media brand for young women Cosmopolitan has teamed up with Devoted Creations to create a luxury sun care and self-tan line.

CosmoSun by Cosmopolitan is a cruelty- and nut-free vegan collection of sunless tanning and sun protection products.

Self-tan products available include Sunless Mousse with instant color, Instant Body Bronzer wash off formula, Sun Lotion with Shimmer, Overnight Sunless Lotion and Liquid Sunshine tanning water.

There are also three sun care products in the range: Water resistant sunscreens in SPF 30 and 55+, and an Aftersun Moisturizer with soothing cucumber and aloe. The Applicator Mitt completes the collection.

CosmoSun by Cosmopolitan combines premium ingredients and luxury aesthetics for a lavish pampering experience. The collection is inspired by the ever-moving lifestyle of Cosmopolitan readers and aims to exceed their current sun care expectations.

Angela Kim, Director of Hearst Global Licensing, says: “Cosmopolitan’s audience has always had a strong enthusiasm for outdoor fun and an equivalent level of attention to their skin’s health. So, we are pleased to finally present this line of sun care products. Especially now, with renewed eagerness in many countries to get outside and socialize with their loved ones, this partnership with Devoted Creation is timelier than ever. 

Lewis Henry, President of Devoted Creations, adds: “From our years in the industry, we thoroughly understand users expect to look and feel fantastic when using these types of products. It was paramount we use well thought-out and reputable formulas, like the ones we’re known for, when creating the CosmoSun Collection. In our collaboration with Cosmopolitan, we were able to capture the Cosmopolitan essence through all aspects of the product line and deliver a great user experience. We’re thrilled to see CosmoSun by Cosmopolitan come to life and looking forward to the amazing results users will experience."

The CosmoSun line is available now at jk-skincare.co.uk and amazon.co.uk/cosmosun, with prices starting from £14.99.

 

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