Ciaté London marked the launch of its latest beauty range with an exciting art installation that saw London’s iconic House of Commons lit up with a huge lipstick-wearing smiley emoji.
The beauty brand has teamed up with heritage brand SmileyWorld to launch a mood-boosting beauty collection featuring the the loveable and ubiquitous Smiley image.
The range includes Smile On Lipstick in two shades: Be Kind (nude) and Be Proud (red); Smooth On Lip Balm, which offers a hit of hydration and a light pink tint; Keep An Eye On Coloured Mascara in Be Brave (pink), Be Bold (aqua) and Be Happy (yellow); and Wink On Eyeshadow Palette with four mix-and-match metallic shades.
Stick on Nail Stickers create Insta-worthy nails in seconds, while Energy Boost Eye Patches contain rejuvenating cica extract, energising cacao and collagen for ultra-refreshed and de-puffed under-eyes.
In celebration of the launch, Ciaté London has released an exclusive line of Smiley Beauty Icons. Users can scan a QR code that directs them to a blog post on the Ciaté London website to acess the downloadables.
To further add to the fun, the brand is launching a Viral Smiles TikTok campaign, collaborating with content creators to create the next big viral look using the Ciaté x SmileyWorld collection.