Ciaté lights up London with a smile

Ciaté London marked the launch of its latest beauty range with an exciting art installation that saw London’s iconic House of Commons lit up with a huge lipstick-wearing smiley emoji.

The beauty brand has teamed up with heritage brand SmileyWorld to launch a mood-boosting beauty collection featuring the the loveable and ubiquitous Smiley image.

The range includes Smile On Lipstick in two shades: Be Kind (nude) and Be Proud (red); Smooth On Lip Balm, which offers a hit of hydration and a light pink tint; Keep An Eye On Coloured Mascara in Be Brave (pink), Be Bold (aqua) and Be Happy (yellow); and Wink On Eyeshadow Palette with four mix-and-match metallic shades.

Stick on Nail Stickers create Insta-worthy nails in seconds, while Energy Boost Eye Patches contain rejuvenating cica extract, energising cacao and collagen for ultra-refreshed and de-puffed under-eyes.

In celebration of the launch, Ciaté London has released an exclusive line of Smiley Beauty Icons. Users can scan a QR code that directs them to a blog post on the Ciaté London website to acess the downloadables.

To further add to the fun, the brand is launching a Viral Smiles TikTok campaign, collaborating with content creators to create the next big viral look using the Ciaté x SmileyWorld collection.

Ciaté London x SmileyWorld is available at and, with prices starting from £16.


Festive cracker of a campaign for Baylis & Harding

GOSH gives back

We use essential, performance, functional and advertising cookies to give you a better web experience. Find out how to manage these cookies here. We also use Interest Based Advertising Cookies to display relevant advertisements on this and other websites based on your viewing behaviour. By clicking "Accept" you agree to the use of these Cookies and our Cookie Policy.