Childs Farm breaks into adult skincare market

Childs Farm, the UK’s number 1 baby and child skin and hair care brand, has launched a new range of luxurious products for adults suffering from dry, sensitive and eczema prone skin.

Farmologie is the result of five years of research and innovation, and claims to feature the most potent oat formulation ever produced in skincare with naturally-derived and responsibly-sourced ingredients.

The active ingredients – oat colloidal and oat lipid oil – are able to reach their full potential thanks to a revolutionary suspension process.

Using a brand new patented process to cleanse the oats at source in Finland, the Farmologie team has managed to drive down the use of polymers to less than 1%. The resulting formulas are not only as naturally-derived as possible, but also preserve the potent quality and benefits of the oats.

The groundbreaking formulation of colloidal oatmeal, oat oil and moisturising agents means Farmologie is more efficacious than other products on the market.  It also allows people who have suffered with sensitive, dry and eczema prone skin for years to finally enjoy fragrance and even bubbles for the first time in their beauty and cleansing routines.

The initial range includes moisturisers, hand creams, body washes, body oil and bath soaks. The products come in both pink grapefruit and unfragranced options, plus a coconut body oil, and are packed full of a minimum of 94% of naturally-derived ingredients which are all ethically and sustainably sourced and packaged, so they’re friendly to the planet too. 

As moisture is better locked in, and with the addition of rich and powerful antioxidants vitamin E and linoleic acid, this oat-based formulation has led to exceptionally high performing independent user trial claims: 99% of users in trials agreed that the product caused no irritation to their dry and sensitive skin; 86% agreed the products instantly left their skin feeling moisturised and nourished; and 74% agreed the products left them feeling confident in how their skin looks. 

Farmologie is available in Boots stores nationwide and online at www.farmologie.co.uk and www.boots.com, RRP from £3.49.

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