This October prestige hair care brand Aveda is introducing a 98% naturally-derived, silicone-free and vegan Cherry Almond Collection. 

Comprising a Cherry Almond Softening Shampoo and Conditioner, the formulations contain cherry blossom extract and sweet almond oil to help restore the hair's softness and shine. Its aroma is crafted with 38 plant and flower essences which infuses hair with a sweet, floral scent.

"With a mixture of fruitiness and a floral sweetness, the playfulness of this aroma makes it very different from other Aveda aromas. The bright, joyful, pretty aroma embodies a carefree but close to nature aura," commented Guy Vincent, Aveda head of Aveda Pure-Fume Aroma.

The shampoo will retail at £15.50 for 250ml and the conditioner at £17 for 200ml.  Both are packaged in 'planet-respecting' packaging using 100% PCR HDPE.