Charlotte Tilbury Beauty is now Leaping Bunny approved by Cruelty Free International.
The brand has maintained a cruelty-free commitment since 2013 and the internationally-recognised certification provides official confirmation of its status.
The certification follows a close partnership with Cruelty Free International to assess and verify that every part of the brand’s global product development, supply chain and distribution complies with the strict Leaping Bunny criteria.
The companies will continue to work closely together as Charlotte Tilbury Beauty expands its worldwide product offering.
Charlotte Tilbury MBE, Founder, President, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty, says: “I am incredibly proud that we have achieved Cruelty Free International’s Leaping Bunny approval, a crucial industry benchmark for cruelty free beauty. Today marks a huge leap forward in our global expansion plan - with a strategic partner that supports our purpose, positive values and disruptive way of doing business! I believe that with the right makeup and skincare, we can build confidence and we can change the world - being cruelty free really is at the foundation of that!"
Michelle Thew, CEO of Cruelty Free International, adds: “I am thrilled to be partnering with
Charlotte Tilbury Beauty and bringing great cruelty free choices to consumers everywhere. For a company this size, Leaping Bunny approval is a huge undertaking and shows just how serious the brand is about being cruelty free and ending the suffering of animals for cosmetics. This demonstrates that it is possible to be global and innovative without cosmetics tests on animals.”