Cosmetic Executive Women UK (CEW UK) has announced a year-long partnership with Very.co.uk, the flagship site of the UK’s largest digital retailer and financial services provider, Shop Direct.
The retailer will work closely with CEW over the coming months to host and partake in events focusing on how to access an underserved customer base and accelerate the growth of beauty online.
Jeremy Stevens, category director – developing categories at Shop Direct says: "We strongly believe there are millions of customers not accessing some of the more premium brands currently and the opportunities for growth are huge. We’ve got a great track record of building strong brand relationships and using our market leading flexible ways to pay to bring in new customers. We look forward to working with CEW and unlocking the full potential of beauty online.”
Caroline Neville, President of CEW, adds: “We are proud that Very has chosen to work with CEW, the UK’s leading beauty organisation, to help bring more premium and aspirational products from CEW members to its customers.”