News

Living a hectic lifestyle and burning the candle at both ends can take its toll on our beauty and wellbeing. But a new British company believes it may have come up with a solution, and it’s calling it “the antidote to modern living”.

Equi London has created what it describes as “a new generation of multivitamins to counteract stress, sleep deprivation and fatigue”. According to company co-founder Rosie Speight: “We’re about carrying on living the life you live, but helping you live it better.”

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P&G’s global number one haircare brand Pantene Pro-V has partnered with singer-songwriter Ellie Goulding to spearhead its “Strong is Beautiful” campaign.

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L’Oréal has become the first beauty company to enter the stretchable electronics field with its La Roche-Posay “My UV Patch”, an ingenious device that should help raise consumer awareness about the need for year-round sun protection.

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The Magic Circle is the world’s leading magic society, and it was also the venue for The 2016 Beauty Symposium, which explored the suitably magical theme of  “#Quantumbeauty – being everywhere at once”.

A packed audience listened to an eclectic mix of industry leaders who shared their thoughts, inspirations and insights into how to navigate a profitable way through the sometimes bewildering mix of new web-based retail channels and communication platforms.

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The future for the global market for cosmetics and personal care looks bright. With positive growth forecast and consumers hungry for innovation, manufacturers have it all to play for. The in-cosmetics exhibition in Paris next month looks like the place to be to find out more.

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