Bronze Box is a new subscription service aimed at offering self-tanning lovers the opportunity to receive their favourite Fake Bake products straight to their doorstep.

For just £25 per order, bronzing addicts can choose a full sized Fake Bake hero product and will receive a full sized surprise gift free in each order. Once a hero product has been selected members can decide whether to sign up to receive their order monthly or split their subscription throughout the year, choosing a frequency that suits them.

Subscribers can amend, suspend or cancel at any time (unless they have paid in advance). Customers can also choose to pay upfront for their subscriptions allowing them to benefit from discounts; when paying for six boxes up front users will only pay for five, and when choosing to pay for 12 boxes up front users will only pay for 10. This allows subscribers to stock up on their favourite formulas or try out new ones from Fake Bake’s bestsellers.

Through market research conducted on their consumers Fake Bake identified that 75% of their customers felt that shopping for self-tan could be made more convenient, sighting factors such as queuing, crowded stores, unknowledgeable staff and finding the time to shop a big turn off.

Subscribers can sign up via www.bronzebox.co.uk from Thursday 1 March 2018.