Facebook has become a patron of the British Beauty Council in a two-year partnership that will see the social media platform take its support of the beauty industry body to a new level.

The partnership will enable Facebook to share its expertise and provide the beauty industry with vital knowledge and insights to help it transform and acclimatise in these trying times.

The partnership will include an ongoing activation with an annual programme of virtual events throughout 2021. Facebook will host and run events, sharing insights and trends across areas of interest such as STEM (science, technology, engineering and mathematics), digital marketing and sustainability. 

Support of the Next British Beauty Brand competition and other innovation-driven initiatives within the council’s roadmap will also be a significant focus of the partnership, along with support for beauty sector-driven campaigns across social media, designed to create larger visibility and consumer awareness.

Anna Teal, British Beauty Council Pillar President for Innovation and CEO of Aromatherapy Associates, says: “As a global social media company this patronage not only reinforces the importance of beauty to this sector, but also the opportunities for beauty within it. This partnership will not only help us to continue communicating the value and message of the beauty industry, but also highlight the growing technology opportunities within it.”

Stephanie Lambert, Head of Industry FMCG at Facebook, adds: “We are looking forward to working with The British Beauty Council, providing their members and the beauty industry with support and insights across a number of areas so that they can get the best from our platforms and help them recover from the impact of the pandemic.”