BeautyPro boosts face serum category

Leading face sheet mask brand BeautyPro has entered the £1bn facial serum category with a 6-strong range of sustainable skincare serums.

Each plant science serum is designed to address a specific skin concern, giving customers a targeted, results-driven skincare solution.

Each formulation features unique and powerful active plant-based ingredients, including hyaluronic acid from soybean, vitamin C from blueberry, squalene from olive and retinol derived from sea kelp.

The serums feature responsibly-sourced ingredients and are packaged in glass bottles with clear pumps that are fully recyclable, while the outer cartons are made with FSC card and printed with vegetable inks. The entire range is certified by PETA and the Vegan Society, and for every sale of 3 serums, BeautyPro plants a tree and adopts 10 British honey bees.

The new plant based daily serum range includes: Brightening Daily Serum with Vitamin C 10%; Firming Daily Serum with AHA and Enzymes; Hydrating Daily Serum with Hyaluronic Acid 2%; Nourishing Daily Serum with Squalene; Retinol Overnight Serum with Ocean Retinol 1%; and Revitalising Daily Serum with Vitamins C, A, K and E.

The range is available from leading retailers including Boots, Sainsbury’s, LOOKFANTASTIC and Feelunique. RRP £15 each, visit beautypro.com for more information.

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