Global beauty titan Avon is partnering with best-selling UK author and social influencer Giovanna Fletcher. 

In her role as brand ambassador, Fletcher will be looking to inspire and support the brand's representatives across the country with regular content on how to grow their beauty business through digital and social media.

“I’m delighted to be part of the Avon team, taking on the wonderful role of ambassador for its community of representatives," Fletcher said. 

"The opportunity Avon provides for women to run their own business and become financially stable is incredible, and I’m looking forward to working closely with representatives and create online content to help support their beauty businesses.”

Avon’s UK general manager Mathieu Comard commented: “I am so excited to announce Avon’s collaboration with Giovanna Fletcher. With over half of Avon Representatives running their beauty businesses online and harnessing social media, we know Giovanna’s experience as a leading social influencer and busy working mum will be so valuable.”

Fletcher and Avon also both work with breast cancer charity, Coppafeel!, to whom Giovanna is patron and Avon a long-term supporter. Avon says there will be further campaigns later this year to further their mission in raising awareness of breast health.