Avon has joined forces with one of the UK’s best-known make-up artists, Lisa Armstrong, to create a new colour cosmetics brand. 

Two years in the making, this new ‘one stop’ make-up brand aims to give users the confidence to create an array of gorgeous new looks thanks to its exceptional formulations and shades.

Armstrong was heavily involved in every part of the manufacturing process, travelling to the labs to work on formulations and bringing her meticulous eye for detail to the design of every product – from weighted eyeliners to help with balance, to just the right nib shape for a brow pencil, to the foundation pump and the feel of the compacts in your hand.

Armstrong says: “I love products and I try everything going, but in the end, I always gravitate back to a group of ‘go-to’ products that really work. With this collection I was inspired by the idea of taking everything I’ve learned over the years and creating my ultimate wardrobe of incredible products. Honestly, it’s every make-up artist’s dream.”

There are 13 products in the range, from moisturising primer, foundation, bronzer, highlighter and setting powder for the face, to Dazzle Stick Eye Pencil, Miraculous Volume Mascara, Brow Pencil and Tattoo Eyeliner for the eyes, and Lipliner and Lipsticks in both matte and satin finishes. Prices start from £8.