Apraise eyes lash market with new serum


With the ongoing trend for all things lash and brow oriented, Apraise has launched a new serum promising fuller, stronger lashes and bold brows in just 15 days.

Formulated specifically for lash & brow growth, Power Serum is infused with Optiplex Growth Technology which stimulates the hair follicle to encourage and speed up hair growth. These active ingredients are said to nourish and improve the appearance of short, brittle, lashes and thin, sparse brows by providing optimal hair anchorage which aids in the reduction of daily lash loss. 

Launched last month, it retails at £14.99.

Liz Jones, editor, Beauty Magazine, is currently testing the product and will report on the results in an upcoming issue.

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