BOSS Parfums has signed not one but six of the world’s best footballers to front the launch of a new, emotionally charged promotional campaign for BOSS Bottled.

England striker Daniel Sturridge, Germany defender Mats Hummels and Spain midfielder Isco are stepping out of their football jerseys into BOSS Menswear to front the global campaign. James Rodriguez, Yohan Cabaye and Robin van Persie will represent campaigns in Latin America and Asia, France and the Netherlands respectively.

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When is a beauty product really natural? And when is it just pretending?

Visitors to the Natural & Organic Products Europe show, which opens its doors at London’s ExCel this weekend, will be able to find answers to this thorny question at the NATRUE Pavilion, which will make its debut at the event this year.

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New products and innovation mean that the male grooming market is more buoyant than ever. But do you know how to capitalise on the new male cool?

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Picture © Manuka Doctor

Manuka Doctor has signed up Kourtney Kardashian to help promote the brand in a series of high profile marketing and PR activities around the world for the next two years.

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After 27 successful years working for some of the biggest names in beauty, Maleka Dattu risked it all to create Merumaya, her very own skincare brand. She tells Lesley Neil about her journey

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