Superdrug’s latest launch is a collection of eight beauty boosters that can be added to an existing skincare regime.
The new Me+ range includes super-effective formulas, each based on a hero ingredient. Customers can select their chosen booster based on their biggest skincare need.
The range includes: Hyaluronic Acid Solution to moisturise dehydrated skin; Squalene Booster to soften and smooth skin and improve its elasticity and tone; Niacinamide + Zinc Booster to refine skin tone and texture; CBD Oil Booster to help nourish and calm skin and prevent dryness; Lactic Acid Booster to soften and improve skin’s texture; AHA Fruit Acid Booster to remove dead skin cells and increase radiance; Acacia Collagen Booster, designed to help plump, hydrate, nourish and improve skin condition; and Peptide Booster, a pro-age formula designed to leave skin feeling firmer and looking younger. RRP from £5.99.
Jamie Archer, Superdrug head of own brand, says: “We offer some fantastic skincare ranges but customers told us that sometimes when they have an issue they don’t want to change their entire routine, but are looking for skincare solutions they can add to their existing regime. The Me+ range captures the power of some amazing innovative ingredients, and allows customers to use them two or three times a week for results in just four weeks.”