Gender-neutral self-care brand Love,MeMeMe has announced singer songwriter Mae Muller as its face and ambassador.

Love, MeMeMe has curated a line of gender-neutral self-care products fusing CBD and other active ingredients to empower its users to not only look good but feel good too.

To launch the brand, Love, MeMeMe has enlisted Muller to debut the campaign and product range.

The campaign celebrates self-love, showcasing inclusive products and the launch of the Me Movement, a community designed to empower and spread love from self to self – ‘because a better me, makes a better us’, which is something Muller is dedicated to expressing herself through body positivity and music.

Since signing to Capitol Records in 2017, Mae Muller has supported Little Mix on their 2019 UK tour and rapidly built a 500k strong fanbase on TikTok. She released her breakthrough EP “no one else, not even you” in 2020 to much acclaim, and this summer has performed to packed stages at the likes of Latitude and Bestival, as well collaborating with artists such as Billen Ted and Big Zuu.

Love, MeMeMe has created a product portfolio focused on self-indulgent self-care essentials that are vegan and cruelty free.

Skincare products in the range include On Cloud 9 Hydrating Face Mask; No Filter 0.3% Retinol Moisturiser; and Screen Time SPF25 Daily Moisturiser.

The range also includes body care essentials such as Duvet Days Rejuvenating Body Butter and Hands Free Moisturising Hand Cream; and hair products including Good Hair, Don’t Care Revitalising Hair Mask.

Visit lovemememe.com for more information about the range.