Emma Hardie has launched the Midas Touch Super Serum, which is clinically proven to visibly reduce fine lines and wrinkles and boost skin hydration in just four weeks.

The multi-tasking, silky serum blends high-performance botanicals with vitamins to help tackle multiple signs of ageing, boots hydration, enhance radiance and help skin look younger, naturally. 

Ultra-filling Spheres offer immediate firming and tightening benefits and reduce the depth of fine lines and wrinkles while evening out the skin surface.

MossCellTec increases hydration and moisture levels, repairs barrier function and helps to reduce wrinkle depth, while bakuchiol – a natural alternative to retinol – helps to reduce the appearance of fine lines and wrinkles, and tackles loss of elasticity, firmness and tone.

The formula also contains skin-brightening vitamin C, niacinamide to boost hydration and increase elasticity and brightness, antioxidant vitamin and LIFT Oléosctif to lift, tighten and smooth skin.

Finally, aloe vera, grapeseed oil, shea butter and squalene provide moisturising and soothing properties.

In clinical trials, 97% agreed that moisture levels were improved in just four weeks, while 90% agreed that the serum combats dehydration. 86% agreed that their skin felt firmer and 77% said there was an instant reduction in the visibility of fine lines and wrinkles. 73% agrres that skin has more brilliance and luminosity.

The dermatologically-tested Midas Touch Super Serum is cruelty-free and suitable for vegans. It is available at emmahardie.com and Emma Hardie stockists nationwide, RRP £58.