Issey Miyake introduces unique fragrance format

Issey Miyake has introduced Cush Cush, a new way to apply fragrance in a fun take-along format.

Three women’s fragrances are available in the pocket-sized Cush Cush format:  L’Eau d’Issey (silver tube), Nectar (coppery rose) and L’Eau d’Issey Rose&Rose (pink).

Each tube features a cushion-style foam applicator that delivers a dose of fragrance in the form of a cream. The non-sticky, soft touch formula offers a satin finish and features the same concentration and staying power as each original fragrance.

The Cush Cush tubes hold enough product for three applications per day for 240 days. For a layering effect, Cush Cush can be applied over the classic spray version for extra impact.RRP £27 each.


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