Issey Miyake introduces unique fragrance format

Issey Miyake has introduced Cush Cush, a new way to apply fragrance in a fun take-along format.

Three women’s fragrances are available in the pocket-sized Cush Cush format:  L’Eau d’Issey (silver tube), Nectar (coppery rose) and L’Eau d’Issey Rose&Rose (pink).

Each tube features a cushion-style foam applicator that delivers a dose of fragrance in the form of a cream. The non-sticky, soft touch formula offers a satin finish and features the same concentration and staying power as each original fragrance.

The Cush Cush tubes hold enough product for three applications per day for 240 days. For a layering effect, Cush Cush can be applied over the classic spray version for extra impact.RRP £27 each.

Recommended

Festive cracker of a campaign for Baylis & Harding

GOSH gives back



We use essential, performance, functional and advertising cookies to give you a better web experience. Find out how to manage these cookies here. We also use Interest Based Advertising Cookies to display relevant advertisements on this and other websites based on your viewing behaviour. By clicking "Accept" you agree to the use of these Cookies and our Cookie Policy.