This year’s Who’s Who in Natural Beauty has been announced with the publication of the autumn edition of Natural Beauty News.

Voted for by the natural and organic beauty industry, the top 25 hotlist identifies the leading personalities driving the newest trends and latest products in the natural beauty market.

Weleda managing director Jayn Sterland took the number one spot for the second year running, having regularly appeared in the top 25 since its launch in 2007. Jayn joined Weleda nine years ago and took on the role of MD in 2016, transforming the company into a customer-focused business and bringing the brand’s original products, such as Skin Food, to the masses. She regularly speaks at national and global events about ‘honest’ beauty, the need for the industry to be open and transparent, and the value of authentically natural and organic cosmetics.

Sarah Brown, founder of Pai Skincare, took second place in the Who’s Who, while Alexander and Kim Barani, founders of Kinetic Enterprises, came third. Previous winners Sonia White, managing director of Lovelula, and Luke and Kirstie Sherriff, co-founders of Pinks Boutique, also feature in the top 10.

Visit www.naturalbeautyyearbook.co.uk for the full list of influential personalities.