Well pharmacy has launched an exclusive own-brand skincare range in collaboration with leading Italian derma-cosmetic experts Unifarco and Well pharmacists.

Dermawell was developed after the company identified a gap in the market for a premium product that is affordable yet still addresses customers’ dermatological needs.

The brand includes three key lines: Hyaluronic Acid, Pro Collagen and Sun Care, each created using unique patented formulas to minimise allergy risk and offer customers the safest and most efficacious products using the highest quality raw ingredients.

Dermawell is currently available in 100 Well stores and a national roll out is planned over the coming 12 months.

John Nuttall, CEO at Well, says: “There was a gap in the market for a luxury skincare brand addressing dermatological needs that is more affordable than its direct competitors.  Dermawell has been formulated by pharmacists and cosmetic experts who are leaders in their field to produce this safe, effective, and differentiated range for Well that our customers can trust.”