The Body Shop and Airlabs introduce anti-pollution bus stops

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The Body Shop and Airlabs introduce anti-pollution bus stops

 

 

The Body Shop has introduced a groundbreaking initiative to help reduce air pollution exposure for thousands of people in London.

The brand has teamed up with Airlabs to apply its innovative air cleaning technology to The Body Shop’s bus stop advertising, greatly reducing commuters’ exposure to harmful pollutants while they wait for their bus.

Airlabs trailblazing technology, which removes harmful pollutants from city air, including nitrogen dioxide (NO2) and particulate matter, has been embedded into The Body Shop’s advertising at three London bus stop sites in New Oxford Street, Tottenham Court Road and High Holborn. 

Airlabs’ research shows that Central London has exceeded legal limits of NO2 levels nearly every day so far this year. The air cleaning technology delivers up to 95% cleaner air, helping protect passengers standing inside a bus stop who are at high risk from pollution exposure as they wait by the road for their bus.

Elen MacAskill, The Body Shop UK Marketing & Corporate Responsibility Director, says: “While these air cleaning units have yet to be introduced on a wider scale, we’re making a start to help protect Londoners from air pollution exposure, as well as help raise awareness of this incredible technology available.  We are calling on other businesses, transport operators, bus stop site owners and brands to follow this industry leading approach. The technology can help reduce urban pollution exposure for thousands of people every day where nitrogen dioxide levels exceed the legal limit”.

 

 

 

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