Space NK is to open a new global flagship store at 285-287 Regent Street in London.

The Innovation by Space NK store will be designed as a one-off concept that will act as a test bed for the most innovative product launches from Space NK, and will include an on-site beauty school for its staff.

Customers will beable to enjoy a range of exclusive beauty experiences at the new shop, which takes the retailer’s UK store count to 61.

Heather Alexander, Managing Director of Space NK, says: “Space NK’s Regent Street store will be a flagship for beauty innovation and a destination for customers craving ‘first look’ previews of our most innovative launches. This location will also have unique visual campaigns that differentiate it from the rest of the Space NK estate, and will showcase our most exciting discoveries from around the world.”

Recommended

Natascha Cox line to debut in April

Beauty blogger and body image champion Natascha Cox is launching her own beauty brand this April.

The Perfume Shop to support Irish charity

This is the first time that The Perfume Shop has chosen an Irish charity to support its stores in the Republic of Irela...

Popular

Clinique’s timely festive party reminder

With the festive season in full swing, the beauty team at Clinique have reminded us that “what goes on must be taken o...

Party Perfect

It’s party time! Make sure you’re up to date with the latest beauty trends so you can help your customers sparkle an...

What your hair colour says about you

Do blondes really have more fun? Are brunettes really less ditsy? Salons Direct has delved into the psychology of hair ...