Tria Beauty, the global at-home beauty device company, has secured a sponsorship partnership on SKY TV’s Lifetime channel for its Move to Smooth campaign, running until 31 December 2017.

Lifetime delivers an average audience of over 590,000 fashion and beauty conscious women each week providing Tria Beauty with the ideal target audience for its brand.

The campaign comprises of a series of adverts that will be screened around the channel’s fashion and beauty programs, such as Real Housewives of New Jersey, focusing on the brand’s best-selling Tria Beauty Laser Hair Removal 4X.

Aimed at  ABC1 female consumers aged 16-44, the Smooth to Move campaign features the Shuffle dance, bringing smooth, hair-free legs to life on-screen.

The sponsorship will be supported by a competition on Lifetime’s and Tria Beauty’s social media, asking women to submit a video of themselves dancing, either as a couple or individually. Following judging by a panel of Tria Beauty executives and the star of the advert, Irena, the winner will receive professional dance lessons to the value of approximately £850, an overnight stay in a London hotel and an awards dinner, plus a Tria Laser Hair Removal 4X device. 10 runners up will receive samples of Tria Beauty products.