QVS UK Ltd. has announced its acquisition of the exclusive commercial rights to market the Tweezerman brand in the UK and Ireland.

Tweezerman makes premium quality personal beauty tools, ranging from flawless brow grooming, face and lashes to manicure, pedicure, hand, foot and nail care, cosmetics brushes and men’s personal care products. The brand is sold through high end cosmetic and department stores, pharmacy specialty shops, as well as professional beauty suppliers.

Ajay Sethi, founder and managing director of QVS, says: “We are very excited about bringing the iconic Tweezerman brand into our portfolio. Adding such a high quality, high awareness brand gives our retail customers in the UK and Ireland the opportunity to grow their beauty tools category. We’re looking forward to working with the US brand owners to strengthen the Tweezerman presence in the UK and Ireland”.

Tweezerman is one of the most recognised and trusted brands in the beauty industry, used by celebrities, supermodels, make-up artists and professionals for over 35 years.