Per-Scent changes board of directors

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Per-Scent changes board of directors

 

Per-Scent has made two significant changes to its board of directors.

Brian Riddick has joined Per-Scent as UK managing Director following a sixteen year career at Coty, where most recently he was MD for the UK and Ireland.

In addition, former Managing Director Vipul Vadera has been appointed Chief Executive Officer.  Vipul originally joined Per-Scent as Managing Director in 1998 and successfully catapulted Per-Scent’s revenue growth into fragrance distribution.

Riddick says: “I’m delighted to have joined such an innovative force in the fragrance industry, and look forward to working with the talented Per-Scent team to develop exciting new products and business plans that deliver continual success for the organisation”.

Vadera adds: “The recent changes in our organisation underpin our commitment to offering the fragrance industry and our retail partners ground-breaking new product development.  We welcome Brian and his wealth of experience and success to the Per-Scent team and look forward to continuing to build on what has already been an incredible year for our business”.

Today Per-Scent has a financial turnover of circa £100 million, supplying fragrances to over 5,000 retail doors. It owes its rapid development to successful partnerships with a variety of leading national retailers, and innovative new product development projects.

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